Big Data and Analytics Strategic and Organizational Impacts
by Vincenzo Morabito
This book aims to develop the strategic and organizational impacts of Big Data and analytics for today’s digital business competition and innovation. Written by an academic, the book has nonetheless the main goal to provide a toolbox suitable to be useful to business practice and know-how. To this end Vincenzo as in his former books has structured the content into three parts that guide the reader through how to control and govern the innovation potential of Big Data and Analytics.
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