商科 | Phishing for Phools the economics of manipulation and deception

作者:阁楼君

Not all of psychology concerns the reasons why people make “dys- functional” decisions.

Phishing for Phools the economics of manipulation and deception



GEORGE A. AKERLOF AND ROBERT J. SHILLER 



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The plan for this book is to give a number of cases of phishing for phools that will illustrate how much it affects our lives: our activities, our thoughts, our goals, and the frustration of our goals. Some of the cases will involve everyday life, such as our cars, our food, our medi- cine, and the houses we buy and sell and live in. Others will be more systematic and technical, like the financial markets. But, above all, the examples we shall explore will have grave implications for social policy, including the role of government as a complement rather than a hindrance to free markets—since, just as our computers need protection against malware, so too we need protection against phish- ing for phools more broadly defined. 


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